The United Metallurgical Company (AO OMK, Moscow) has launched yet another sales channel in the form of online auctions which provide buyers with access to a wide range of Company products on a weekly basis. OMK has already sold about 1,000 tons of pipe made at Vyksa Steel Works (AO VSW, Nizhniy Novgorod Region, an OMK subsidiary) and the Almetyevsk Pipe Mill (AO ATZ, Republic of Tatarstan, an OMK subsidiary) via the new service.
In addition, customers can use the OMK online auctions to purchase stock items from the VSW inventories, such as rolled goods, tools (hand tools, cutting tools, construction implements, instrumentation, grinding tools, etc.), bearings, equipment parts, sea containers, hardware, cabling, automation and electrical equipment, etc. In very short order, OMK will begin selling flat goods and pipeline fittings made by its facilities through the online platform.
Company auctions use an English-style auction platform auction.omk.ruwhere bidding on the various lots begins at a minimum price which bidders increase announcing their bids. A lot is taken by the customer with the final (maximum) bid.
Auctions are open to all registered users. Users are informed and upcoming auctions are publicized in advance giving customers an opportunity to review the offered lots and plan their purchasing strategy well before an auction. For convenience, each lot is described in detail, and actual photos are provided for certain items. A series of filters on the auction page enable a buyer to find an item among the hundreds of items on sale in just a few clicks. Once an auction starts, bidders can submit their bids on the various lots and anonymously monitor the bidding process and the others’ bids. To make the bidding transparent, the bidding process and the award are automated. The outcomes of an auction are available to the bidder immediately following the end of the bidding.
“Once this new sales avenue became available, our customers gained access to a wide range of OMK products on the same platform as well as an opportunity to buy what they need in a fair competition. Attractive prices that they make themselves, diverse collections of products as well as access to the auction at a convenient time from anywhere in the world with an Internet connection are the advantages that our buyers get. OMK’s online auctions have already been attended by some 2,000 customers from Russia and Belarus”, noted OMK sales organization manager Vadim Sakharniuk.