Art-Ovrag Festival Media Project to Support People Under Lockdown Spills Outside of Nizhniy Novgorod Region

A media project (GUL, Town of Wonderful People, GUL also means "hum" - Translator's Note) of the Art-Ovrag Urban Culture Festival that is being held online for the first time this year has spilled out of Vyksa (Nizhniy Novgorod Region, AO OMK being represented here by Vyksa Steel Works, AO VSW) and is ready to offer support to those who need it under lockdown. GUL creators, the Art-Ovrag Festival Team, are inviting people to join the project through the official portal as well as through social media.

As part of the GUL project, the country's best experts together with residents of Vyksa and other towns that are home to OMK facilities talk on camera about ways to survive the quarantine and the lockdown and about personal damage control. GUL online broadcasts are hosted and attended by celebrities from the world of culture and other public figures, psychologists, and physicians. The media project publishes tips and techniques on surviving these difficult times as well as series of informative training classes for the general public, including children of all ages and seniors, experienced social media users and beginners. The broadcast schedule can be followed through social media and through the official portal where all the information is available. The portal and the festival itself are managed by marka, a firm from Moscow.

GUL's upcoming eye-catching events will include the Petrutales special project to be launched on May 26 which is the birthday of playwright, writer, and artist Liudmila Petrushevskaya. Liudmila Petrushevskaya is helping the Rostok Charitable Society in the Pskov Region which specializes on the social adaptation of developmentally-challenged orphaned children. The writer's fairy tales will be read by famous Russian actors. The readathon will last exactly one week, and in that time, GUL broadcasts will host Chulpan Khamatova, Mikhail Efremov, Renata Litvinova, Liya Akhedzhakova, and many others. The special project will premier on May 26 through the Tales at Home account, and videos of the performances will be posted to a temporary media site and the GUL social media on the same day and will continue to be published daily until June 1.

"Because of the pandemic, it is the first time we are launching the Art-Ovrag Festival online. This online format gives us a unique opportunity to support everyone, instill confidence and optimism, and help those that are in especially dire straits right now. Whatever we can accomplish together in the following months will be a kind of an introduction to the 10-th anniversary edition of the Art-Ovrag Festival. We invite everyone to join our GUL and tell your friends about it", commented OMK-Uchastiye Charity Supervisory Board Chair Irina Sedykh. "In these difficult times, we have decided to extend a helping hand to and to support the Rostok charges and permanent member of the GUL temporary media Liudmila Petrushevskaya. That is why the Foundation has offered the pages of the Festival media portal as well as a fund raising platform to participants in the Petrutales unique charity project. We invite charity organizations to take advantage of our resource to promote this type of initiative", emphasized Irina Sedykh.

BACKGROUND

Donations to help Rostok charges can be made through the OMK-Uchastiye Charity Foundation which is a founder of the temporary GUL media and a co-sponsor, alongside OMK, of the Art-Ovrag Festival in Vyksa, Nizhniy Novgorod Region.